/BRANDING
VISUAL IDENTITY
Logo
Color Palette
Typography
Graphic Elements
Symbols/Icon Set
Templates (slides, emails, docs)
Layout/Grid System
Visual Hierarchy Rules
Graphic References.
VERBAL IDENTITY
Key Messaging
Tone of Voice
Tagline/Slogan
Brand Story
FOUNDATIONAL GUIDELINES
Brand Guidelines Document
Cheat Sheet
STATIONERY
Business Cards
Thank You/Note Cards
Envelopes
Boxes/Packages/Bags
/SOCIAL MEDIA
PLATFORMS
Instagram
Facebook
LinkedIn
YouTube
TikTok
Threads
Pinterest
X (formerly Twitter)
CONTENT TYPES
Posts (static and carousel)
Stories
Reels
Highlights
Lives
Video Clips
ENGAGEMENT STRATEGY
Comment & DM Engagement
Hashtag Strategy
Collaborations/Tags
Branded Filters/Effects
MANAGEMENT & PLANNING
Social Media Calendar
Campaign Content and Launch
Content Approval Workflow
Analytics Review
Profile setup (text, icons, banners)
/DIGITAL MARKETING
EMAIL MARKETING
Newsletters
Eblasts
Announcements
PERFORMANCE ADS
Google Ads (Search & Display)
Meta Ads (Facebook/Instagram)
Retargeting Campaigns
LinkedIn Ads
Boosted Posts
CONTENT MARKETING
SEO Blog Posts
Landing Pages
Downloadable Resources (eBooks, Checklists, Guides, etc)
TECH & OPTIMIZATION
Websites
Landing Pages
Forms
IDX
Photo editing & retouching
Light video editing
Pixel & Tracking Setup
UTM Link Strategy
Mobile Optimization
A/B Testing
Pop-Ups & Opt-In Forms
/LISTING COLLATERAL
PRINT & DIGITAL MATERIALS
Property Book
Brochure (Print & Digital)
Sell Sheets
Feature Sheets
Floor Plans
Photo Enhancement (color correction, resolution, filters)
Listing Presentation
INTERACTIVE/MEDIA ASSETS
Microsite
Neighborhood Guides
Custom Maps (Google)
SALES & FOLLOW-UP TOOLS
Marketing Proposal
CMA Template
Showings Report
Property Timeline
Property FAQ Sheet
/PRINT MARKETING
MAIL CAMPAIGNS
Direct Mail
Postcards
Just Listed/Just Sold Flyers
Holiday Mailers
Market Reports
COLLATERAL & HANDOUTS
Brochures
Flyers
Feature Sheets
Presentation Folders
Branded Notecards
Stationery
Calendars
SIGNAGE & DISPLAYS
For Sale Signs
Open House Signs
Directional Signs
Window Clings
BRANDING MATERIALS
Branded Swag
Booklets
Print Newsletters
Magazine Ads
/STRATEGY & PLANNING
CAMPAIGN STRATEGY
Campaign Calendar
Go-To-Market Plan
Launch Strategy
Seasonal Campaigns
Paid Media Strategy
Geographic Targeting
INTERNAL PLANNING
Annual Marketing Plan
Budget Allocation
GROWTH & PR
Partnership Strategy
Event Collateral (invitations, menus, etc.)
Media & PR Outreach
/ANALYTICS
CAMPAIGN PERFORMANCE
A/B Testing Results
Conversion Rate Reports
Email Open/Click Rates
Ad Spend vs ROI
WEB & SEO METRICS
Google Analytics
Bounce Rate
Keyword Rankings
REPORTING TOOLS
Custom Reports
Social Media Analytics
UTM Link Reports
/MANAGEMENT & INFRASTRUCTURE
TOOLS & PLATFORMS
Email Marketing Platform
CRM Platforms
Ad Platforms
Automation Tools
Cloud Storage
INTERNAL SYSTEMS
Task Management
Calendar & Timeline Tracking
Asset/Files Library
LISTS & SEGMENTATION
Address Lists
Contact Segmentation
Client Tagging System
OPERATIONS
Preferred Vendor List
Budget Tracker
Onboarding Documents
Training Docs
Client Communication Scripts
There are a few things we don’t do: Photography, Videography, Floor Plan Scanning, 3D Modeling, and on-site work. We work closely with trusted vendors. The cost of third-party services is not included in our membership (ie: printing, hosting fees, virtual staging, subscriptions, etc).
For items not included in this page, please contact us.
